Want to attract Generation Y (aged 20-25) to a plum job? Allow them access to social media sites such as Facebook and Twitter – both a must-have for them. In the US, nearly 40 per cent of GenY chose an employer who allowed access to them in office, Sameer Garde, Managing Director, Dell India, said at a recent seminar quoting a survey. It is only a matter of time before this trend catches up in India. While access to Facebook or Twitter is a strict ‘no’ in some companies, it is limited only to top managers in some organisations. For instance, at Larsen & Toubro, employees cannot access Facebook or Twitter. At Infosys and Cognizant, it is only for a few seniors and in Wipro it is only through an internal social media site. Under pressure Off the record, officials say they are under pressure to provide free access to Facebook and Twitter but worried about a leak of clients’ confidential information. “We are in an era of social revolution and we need to keep employees happy by ...
Engaging and Winning People Within and Beyond Organizations.