Some feminists have criticized this advertisement by asking why should the woman always cook? But they forgot to see that the woman was also the boss at workplace! Beyond habitual fault-finders the new Airtel advertisements aims to capture the altering relationship structures in the society, where at the same time family continues to stay relevant. It also portrays the new age empowered lady who can take charge, and not lose empathy while doing so. The result is quite 'engaging.
Just some weekend thoughts or say food for thought :-)
4 comments:
Interesting to see the way she assigns the task and pushes for it, unemotionally and equally romantic when she calls back for food! Life is such a mix. Live every emotion! Good post!
Appreciate your reading and commenting. Thanks!
Well captured sentiment by Airtel...though it must be quite a bit to get into the brain of those societal structures who still look girls from a compromising perspective,...
thats why it is thought provoking.
Well said!!! Thanks.
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