When does engagement of the firm with its employees start? The most obvious answer to this is immediately after an employee joins the organization... think again! ... could it be even before that? The answer to this is yes. Today most organization, grappling with severe talent shortage, tend to engage with their prospective employees while they are still in their Alma mater campus.
Very recently Samsung India has signed an MoU with IIM-A to offer 5 scholarships to meritorious students. The company is definitely using this platform to engage with some very promising talent and their future 'assets'.
'Digital technology leader Samsung India Electronics Pvt Ltd on Thursday announced to offer annual scholarships to five meritorious students of the Indian Institute of Management-Ahmedabad (IIM-A), as part of industry-academia partnership and engagement...They (students) will get an opportunity to engage and interact with senior management at Samsung to facilitate better understanding and greater knowledge-sharing with the industry...'
Way forward to beat talent shortage is to identify and engage with their employees even before they come on-board.
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