Early Engagement - 3

Larsen & Toubro (L&T) has started a 'pool campus process' aimed at catching the young enginering graduates 'early' for their growing needs. Under this process various approved engineering colleges shall be invited to create a pool out of which L&T shall recruit the best. The company strategy of increasing 40% recruits from the engineering campus goes well with the pool campus process.

This process is not a novel one, considering that other companies have done similar things in the past. However all such instances cannot be looked only from a recruitment angle. Companies like L&T are working towards creating 'early engagement' with graduates of today,who shall be their assets in the future. the companies are not trying to keep employee costs down by cutting on new hires. Rather they are trying to achieve the same by lowering redundancies and improving productivity.