Online games are emerging as a recruitment tool. For tech-savvy millennials, games are fun and constitute a higher engagement model. For companies, they allow them to better quantify a candidate's performance.
At L'Oreal India, the cosmetics and beauty products company, graduates and post-graduates being considered for a job have to play a game called Reveal. It simulates the work environment; players move through various challenges across departments - finance, sales, marketing, operations and research and innovation.
Candidates pick an avatar and interact with graphical characters in different departments. They start with product development, and then navigate their way through three rooms and answer over 500 questions. Meanwhile, a computer program keeps a tab on time spent to complete each task and assesses logical reasoning and analytical skills.
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