IPL has turned from Indian Premier League to Indian Pathetic League. Shah Rukh Khan’s brawl with the employees and officials of Wankhande Stadium has come as a dampener. I have always admired Shah Rukh for his intelligence and for his spontaneity. It would be difficult to comment on who was right and who was wrong on my part since I was neither there nor I have first-hand source to any information. And hence it is difficult to ascertain whether it was a case of rich kids breaching rules with disdain or a doting father protecting his daughter, but definitely Shah Rukh’s behavior is unbecoming and street ordinary.
If this was not enough, then Luke Pomersbach of RCB has been accused for molesting an American women in New Delhi during a after match party. Again it is difficult to conclude on my part whether the incident and allegations are true or untrue. But will a lady accuse someone in a public gathering, where evidence is vast & plenty, without any cognizance of the same? I doubt.
In both these cases, I wish to refrain from passing judgement. That time and courts shall tell. However, both have put the tournament and the organizers of IPL into shame. This is in addition to the match-fixing sting.
Celeb status comes with a sense of responsibility. Wisdom and restrain should hold their sway over anything else. So many kids for whom the likes of Shah Rukh or Luke may be heroes would be terribly confused, disappointed and disengaged.
Similarly leaders and outperformers, who enjoy celebrity status in organizations, in organizations must be careful for their reactions and behavior. They may be silently idolized by many and in one shot all that could fizzle away. The result is extremely disengaging and disenchanting.
This is not to suggest inaction or indifference but being dignified in face of turbulence.
4 comments:
For the sake of engaging their respective followers do you think that they need to go for a Brand Rejuvenation or this negative image will fade away soon & followers would forgive them in the long run!!!
The leaders and 'celebs' should be should be careful for the brand that it holds and its equity. They should understand the impact of their actions of its followers who not only disengages the majority of them but also provokes an urge to do something similar in the minority section of the followers. Looking from marketing perspective if their brand is well positioned and maintained, it can reflect healthy brand loyalty. If the positioning and maintenance its not strategized properly, it can be devastating.
I think that IPL has been more in news because of the celebs and politicians rather than for cricket. It has all become about promoting your brand, but in country like India where Bollywood and Cricket are followed the most, do you really think that these incidents will stop people from watching IPL or for that matter stop following their idol?
Ipl is all about politics,match fixing,scandals etc.It's not just about celebs showing their bad side.They do have a social responsibility but its not that all celebrities have done that.its even clear that all facts have not been clear regarding the incidents of those two celeb's.On the whole IPL has more dirt than what has been
show.
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