Gen Y's pursuit of happiness

An attention-grabbing t-shirt painting done by one of my student Vidhi Surelia! The colourful hues and the meanings attached to them by Vidhi and her friend Shreya are not only interesting but I feel they have the code to what makes GenY happy… Here is what the colours & patterns say -

Blue – Dance, Shopping

Maroon – Music, Love

Blue – Party

Green – Reading books, Coffee (with friends at coffee shop or enjoying it alone), Surfing net

Yellow – Facebook, Flowers, Gifting others to make them happy

Orange – Nature, God

Red – Money, Material possession

At a time when India is on the verge of becoming a country with largest young working population and the companies finding it increasingly challenging to engage Gen Y employees, such impressions could be insightful, mapping this generation’s pursuit of happiness…